Cold cereals USA: The Top 10 brands in the first half of 2017
Kellogg's is leading the pack with a 30.01% market share, followed closely by General Mills with 29.85. Post Holdings follows with a much lower 18.95%. The private label sector accounts for 7.48% and Quaker Oats Company with 6.4%. Top 5 US cereal companies Source: IRI 52w/e June 11, 2017. IRI is a Chicago-based market research firm ...